Answers to Some Frequenty Asked Questions

How do I enter Cute Kid?

Entry is easy. Go to the home page and enter some basic details about your Cute Kid. Upload a photo. You will then be entered into the following months competition. Then watch your emails and mobile phone. We will keep in touch.

What’s the value of the monthly prize?

The total value of the monthly prizes is R10,000. Imagine the toys and clothes you can buy with that! Perhaps a little something to spoil the parents too?

  • 1st place: R5,000
  • 2nd place: R3,000
  • 3rd place: R2,000

Prizes are awarded via an Innervation Rewards card which can be used at over 28 retail stores like Woolworths, Game, Mr. Price, Jet, CNA to name a few.



I entered my child but I don’t see his/her picture up on your website?

If you’ve just entered, your entry will be screened, approved and uploaded for the following months competition. Provided you’ve supplied us with a valid email and mobile number we will keep you up to date closer to the end of the month and the beginning of the next competition with how it all works.

From time to time these emails may wonder into your spam folder, so please check this regularly.

Which month is my child participating in?

This competition is held monthly. You will participate in the month following the month of your entry.

How do I vote ?

Cute Kid - How to VoteThere are two options when voting but remember each vote must appear as follows:
Text KID UNIQUE VOTING ID NUMBER (as is appears on the website) an example would be KID 1234

Text KID 1234 to 41868 = 1 vote (SMS costs R2)

Text KID 1234 to 42130 = 20 votes (SMS costs R30)

Free and bundled SMS packages can not be used. Errors will be billed.

Please ensure you vote in the correct format. Common problems include not putting a space between KID and the unique number; including 2 spaces between keyword KID and the unique number; including a space first then the Keyword KID and then the unique number; using the child’s name (Themba 1234) and including a message (KID 1234 Themba is going to win for sure!!)

Can I vote for my own child?

Yes, of course you can. You can vote as many times as you wish.

The more you spread the message via friends, family and work colleagues the more votes you should receive so don’t forget to ask for votes via email and social media etc.

I am receiving an ‘Oops entrant is not recognised’ SMS reply after voting

Cute Kid - How to VoteIf you have received an SMS response message from us with the following message ‘ Oops, We didn’t recognise the entrant you are voting for or you are voting incorrectly. Please refer to Errors will be billed.’ then you are voting in the incorrect format.

For 1 vote, you need to type the keyword KID followed by a space and then the unique voting ID number and send message to 41868. (example: KID 1234)

For 20 votes, you need to type the keyword KID followed by a space and then the unique voting ID number and send message to 42130. (example: KID 1234)

Some common problems that result in error messages include:

Including a space first then keyword KID (sometimes this happens when you copy and paste);

Including a double space between KID and the unique voting ID;

Not including a space between KID and the unique voting ID number (example KID1234)

It’s not obvious when viewing your mobile phone screen that you have included spaces inadvertently so please try start a whole new SMS message making sure you don’t include spaces where there shouldn’t be spaces.

Please note that WE DO COUNT all votes cast in the incorrect format, however these won’t be reflected on the Cute Vote-O-Meter.

Can I change my child’s picture during the competition?

We wish you took some time when you entered to get the perfect photo of your child but if you genuinely got a horrible photo then please email us at [email protected]

Please include the photo, child name and unique voting number in the email.

Something is wrong with my child’s photo!

If your child’s head has been chopped off or the photo wasn’t cropped correctly when entering please let us know and we can change it for you.

Please send the photo and your child’s name (and unique voting ID if you have it) to [email protected]

I entered siblings but I’m only getting notifications about one of my children?

Simply put, our system can’t handle duplicate emails and mobile phone numbers.

Our system sees duplicate email addresses and mobile numbers as just that, duplicates and it can cause a problem in our communication to you of names, unique voting numbers and positions.

It is HIGHLY recommended NOT to enter siblings, twins, triplets etc as separate entries. If you must then please ensure you have a separate email address and mobile number for each.

If you enter siblings, please enter them as 1 entry. Select ‘Siblings’ from the Gender drop down menu. If you have twins please choose ‘Twins’. Simply put names in this format. Example: George & Charlotte. Upload a photo with all children in the image.

Can I enter siblings and twins as one entry?

Yes, it is recommended that you do. Twins and siblings can be entered as 1 entry. Please select either ‘Twins’ or ‘Siblings’ from the Gender drop down menu. They all need to be  aged between 3 and 9 years. Please upload an image with both siblings (twins/triplets) in the picture.

Can I enter more than once during the competition to increase my chances of winning?

No. You only need to enter once. We will detect and delete any duplicate entries before the competition begins.

Tip: The only way to increase your chances of winning is to have more votes, so we advise that you focus all your voting campaigns into one entry than to divide your attention and votes over 2 or more entries.

How do I see how many votes my child has received?

We have done it! We have always wanted contestants to be able to view the amount of votes received and now you can.

Apart from the Cute Vote-O-Meter which is visible to everyone you can view the total number of votes currently received (there is a 12 hour delay). All you need to do is to register a few basic details making sure you use the same email address that you used to enter the competition. We will then send an activation link. Once you click on the link you will be able to login and view current total votes. This is updated hourly.

Click here to register.

Please note that you will only be able to see your own child’s total votes.

NOTE: Currently in testing phase.

How does the Cute Vote-O-Meter™ work?

Each month we set the criteria for the Cute Vote-O-Meter™. Each level of the Cute Vote-O-Meter™ is shaded-in based on the amount of votes obtained for that level.

For example; you may only need a vote to make it to the first level, 10 votes to reach the second level, 50 votes to reach the third level and so on (as an example). Do not expect to see a change in your meter each time you vote.

As you progress the harder it becomes to reach the next level.

The Cute Vote-O-Meter™ is updated each hour based on server connectivity. From time to time, due to system maintenance and upgrading, you may not be able to view your Cute Vote-O-Meter™.

We provide opportunities, after the first elimination round, to increase your vote count. The secret is to stay in the game as long as possible to take advantage of these opportunities.

Having all 10 blocks of the Cute Vote-O-Meter™ completely colored in does not mean you are a winner or even in the TOP 10, it just means that you are performing well.

Please Note; the Cute Vote-O-Meter™ is not the deciding factor when selecting the TOP 10 winners. The TOP 10 are based on the most amount of votes received for the entire month. We double check the amount of votes each participant has received and then we triple check these results again manually.

I can’t see the Cute Vote-O-Meter™

If you can’t see the Cute Vote-O-Meter™ on your child’s unique url then we have had to disable it temporarily.

From time to time due to system maintenance and other things outside our control the ‘feed’ between our SMS short code provider and our website gets broken and we are unable to provide access to the Cute Vote-O-Meter™.

Not been able to view the Cute Vote-O-Meter™ in no way affects the vote count as all votes cast are kept securely by our SMS short code provider.

Rest assured we are working around the clock with our IT guys to get the Cute Vote-O-Meter™ up and running as soon as possible.

How do elimination rounds work?

There are 2 eliminations rounds held in the month. These are held weekly and the 1st one is usually held during the 2nd week of the month.

Voting criteria is set for each elimination round, for example, in the first elimination round we may eliminate children who have less than 5 votes. And as the competition progresses the elimination criteria gets stronger and stronger and more competitive.

Entrants are notified via email and SMS if their child has made the elimination round or not. This is usually done by 5pm on the day of the elimination.

My kid made it through his/her elimination round. Now what?

You can continue to vote for your child so that he/she makes it through subsequent elimination rounds or you can stop voting. The choice is yours. Votes are not put back to zero.

My kid didn’t make it through the elimination round, now what?

Firstly, it’s important to remember that it’s not winning that matters, it’s the taking part.

Your child’s picture will be deleted from our website, usually within 24hrs after an elimination round.

Thank you for playing. We hope you had fun.

Can I enter the competition again if I have won before?

If you haven’t won in the previous 6 months then yes, you can enter your child into the next competition! Votes from the previous month will not be carried over.

If you have come within the top 10 then you will need to wait 6 months until you can enter again.

NB! Please note that you will be provided with a new unique code for voting.

When do you announce the monthly winners?

Each month the TOP 3 winners of the competition are announced on the 5th of the following month.  e.g.  If you took part in the June competition the winners of that competition would be announced on the 5th of July.

NB! The TOP 3 will  be announced on the next working day if the 5th falls on a Saturday/ Sunday/Public Holiday.

I’ve won a prize, when will I receive it?

If you’ve won a prize we will notify you via phone and/or email. Prizes are dispatched 5-10 working days after you’ve been notified. If you have won an on-line voucher or eGift, please be sure to check your spam folder. Please contact [email protected] if you’ve not received your prize within this time frame.

Why not a panel of judges deciding the Cute Kid winner?

Cute Kid run a monthly interactive competition not a subjective one. A panel of judges would be subjective in deciding who the monthly winner should be.

We want our monthly competition to be fun, interactive and entertaining.

Is Cute Kid a scam?

No, this is not a scam. Entry is FREE and you don’t have to vote for your child if you don’t want to. We respect that.

We adhere to a Code of Conduct as set out by the Wireless Application Services Providers’ Association (WASPA). There is no-way to rig the competition and if we find anyone taking part is doing so in an unlawful way we will nullify their entry and ban them from the competition.

While we don’t make voting information public, it can be requested for in private, we believe in being open, honest and transparent.
Our Cute Baby competition has been running since October 2014 and we have just launched our Cute Pet competition.

You can also check out our Facebook pages for each – Cute Baby, Cute Kid and Cute Pet.

Your policy on abuse and inappropriate comments?

From time to time, we do get abuse either via SMS, Facebook and email. We don’t tolerate abuse and hateful comments of any kind. We will take steps to ban/remove you from our social media channels.

Why don’t you use a Facebook voting system?

Sorry Mark Zuckerberg your website is less than perfect.

The use of Facebook to cast votes is open to abuse and there is limited access to manage these votes fairly. It’s common practice in these circumstances for people to open ‘dummy’ accounts and votes can be bought. Facebook is only used as a communication tool for current and future participants.

What are your hours of operation?

Our website and Facebook page are accessible 24 hours a day however we work normal business hours which are 9:00 – 16:00 Monday to Friday. We aim to respond to all communication within 24 hours.

My child is under 3 years old, can I still enter?

No. Unfortunately you can’t enter your little one in Cute Kid if your child is under 3 years old.

You can enter your cutie-pie into Cute Baby! Please visit to enter. Cute Baby is open for children from new born – 36 months old.

Whats the maximum number of kids I can enter in one entry?

You may enter up to 4 kids as one entry and have to be members on the same family (siblings).

I have entered my kid but can’t find them on the website.

If you have just entered, your entry is currently being screened, and will only be approved and uploaded for next month’s competition if you have provided us with a valid email address and mobile number (No landline numbers). If you suspect that you’ve an error, please feel free to contact us at [email protected] to rectify the error.

Until then, keep checking the status of your child’s entry and start getting your team ready for the voting mayhem. We will inform you closer to the end of the month and the beginning of the next competition with how it all works.

I can’t upload a photo of my kid.

If you are experiencing difficulties uploading a photo of your kid please make sure of the following:

  • The photo is not larger than 2MB
  • The photo is in either JPG, GIF or PNG format.
  • You have sufficient data or airtime

If you are still having problems then please try from a desktop computer.

Can I vote more than once with the same number?

Yes, you can! It’s the child with the most SMS votes who wins.

I’ve sent loads of text messages but I’m not getting any replies!

We know that this must be incredibly frustrating! Firstly, make sure that you’re texting correctly.

Enter the unique ID as stated on the website, make sure you leave a space between KID and the unique ID (i.e. KID 1234)

Make sure you use the correct key-word (i.e. KID). Don’t add any extra characters or message (i.e. KID 1234 Bradley Smith he’s the winner by far;-)

If you’ve done all of the above, keep in mind that it can take up to 30 minutes to receive a reply SMS from us and this depends on how busy your network provider. However if you feel this is not the case then please email us at [email protected] and we’ll look into the matter.

Please provide as much detail as you possibly can if you email us: Unique ID, cellular number in question, cellular network provider and/or a screenshot of your message will help greatly.

Some network providers (i.e. Cell-C) may not support the short-code being used, in which case your text message and any messages from us may not reach you. This fault lies with the network provider and not Cute Kid.

Can my friends and family vote from overseas?

Unfortunately, not. Voting must be via SMS from a mobile phone connected to one of the South African networks.

How to nominate a charity?

As part of giving back, every month Cute Kid donates a portion of the competition profits to a needy children’s charity.

To nominate a charity for Cute Kid to donate to, please email us the name, region and contact details of that charity to [email protected].

NB! Charities must be registered as NGOs in order to qualify for the donation. Preference is given to those with a website.

My question hasn’t been answered here.

We’re sorry about that, we thought we covered everything. Please email [email protected] with your question and we’ll get back to you with a reply within 24 hours .

Couldn’t find the answer you were looking for?

We love hearing from you, however, please don’t ask the same question on Email and Facebook.

Pick one and stick with it.

Contact us via Facebook

Feeling social? – contact us via our Cute Kid Facebook Page. We aim to respond in 2-3 hours. Don’t forget to LIKE US and tell your friends!

Email us

Want to send us an old fashion email? Old school, we like it. We aim to respond to all emails within 24 hours Monday to Friday.